IVR Dubbing is a new revolution in radio commercials and is predicted to be more popular than script based commercials in the future. IVR Dubbing is short for Interactive Voice Response, which means that when a listener presses a button, instead of speaking the name of a product or service, the computer will give a prerecorded response encouraging the listener to respond by saying "Yes" or "No". In this way the IVR system can record the responses and use them later for radio commercials.
IVR Dubbing is used in conjunction with a script-based advertising campaign, which is then supplemented by live voice acting, music, and graphics in order to create an effective and memorable radio commercial. The end result is an innovative technique that makes advertising sound more interesting and personal. IVR is a great way to add personal touches to your radio commercials. IVR software is available for sale and is easy to use. With a IVR software package, you can record your radio commercials, have the software customize the responses to each viewer and then save the file to your computer. The software is compatible with most voice recognition systems, including computers and laptops. IVR is just one of many voice recognition technologies currently being used in advertising. They all work in slightly different ways. VASER, for example, identifies speech patterns (such as pause, inflection, or pitch) in natural-sounding speech. This technology has been used for years to help speech therapists process hearing disabilities. This software is also useful for medical transcriptionists who work with long dictation recordings. Another IVR technology that is becoming increasingly popular is Dictaphone Recognition, or DGI.
It works by identifying the exact timing and pitch of each part of a word. When a user speaks those words, the system identifies the exact clef and time signature of that voice. IVR software can be programmed to produce a variety of voices, depending on how well the customer is responding. IVR systems that incorporate DGI produce a much more natural speaking voice that is a much better match for many clients than those produced with VASER or similar technologies. IVR will not replace traditional radio advertising, but it will give voice over artists a completely new tool to create compelling radio commercials. IVR can be used to record a new radio commercial, or to improve upon an existing campaign that has proven effective. IVR is especially useful in radio marketing, as it is much easier to analyze the success of any advertisement, radio or television, if the voices used are closely related. IVR does not take away from the individual's voice, but rather, provides a way for the audience to understand the message in a new way here dy-namic.
IVR will be particularly useful to radio DJ's and talk show hosts. IVR is a way to offer the DJ the ability to play cues off the radio, and allows the DJ to become more involved in the program. IVR dubbing, when combined with IVR hosting, can offer a new level of radio entertainment. IVR hosting is a great way to feature your best sales and promos, or top new songs and music. IVR hosting is also a great way to use IVR to introduce commercials that are a little different than your everyday radio commercial. IVR can be used to promote new products and services, as well as maintain long-term relationships with your clients.
IVR will not replace conventional radio shows, but it can supplement them. IVR can add new dimensions to current radio programs by allowing the DJ to get more involved in the program. IVR will not take away from radio shows, but will help to make them more interesting and informative. IVR can add a whole new dimension to current radio programming. I hope this information has helped you understand the many ways IVR can benefit your radio station!